6 Tools That Will Help You Perfectly Optimize Your Site for Mobile Search

This article is taken from http://neilpatel.com

6 Tools That Will Help You Perfectly Optimize Your Site for Mobile Search

Most businesses have switched over to responsively designed websites. Most SEOs know the basics of mobile SEO.

But I’ve noticed that we’re lacking in one main area:  Tools.

Think about it. We have plenty tools for keyword optimization, SEO performance, analytics, keyword tracking, split testing, conversion optimization, site speed, and just about everything else.

But when it comes to mobile search, what tools are you actively using?

Thankfully, there are a number of tools that can help you perfectly optimize your site for mobile. I want to share six of my favorites.

Want more mobile traffic? Learn how I increased my mobile search traffic by over 40,193 visitors a month.

Google’s Mobile Website Speed Testing Tool

Google has so many testing tools that it’s easy to lose track of what’s available and what you should use.

For a long time, I used the PageSpeed insights tool.

Recently, however, Google started phasing out some of their old tools.

Instead, they’ve released something way more visually appealing, easy to use, and helpful.

It’s called Mobile Website Speed Testing. (Yeah, that’s a mouthful.)

Let’s walk through this tool to see how it can help improve your mobile search.

First, type in your URL and click “Test Now.

It takes just a few seconds for the test to run.

The next screen you see gives you an at-a-glance scorecard of your site’s performance.

Here are the three scores you’ll see:

• Mobile friendliness – This score measures how usable your site is for mobile. Is it easy for people to tap, swipe, and navigate your website on their smartphone or tablet? Is the experience negatively affected by interstitials or tiny touch points?
• Mobile speed score – The mobile speed score measures how quickly your page loads on a mobile device. Mobile users tend to have less patience, not to mention less bandwidth speed, than desktop users.
• Desktop speed – The final score measures how quickly your site loads for desktop users.

The tool provides a detailed explanation of each of these points:

Here’s my mobile experience report.

This is my score for mobile speed.

And here’s what I’m reporting for desktop speed.

The final page invites me to get a free report.

It’s a simple report on the surface. It’s more helpful than you might think if you just scrolled through it really quickly.

One of the helpful features is that you can download a report. Click any of the “Get My Report” buttons to start this process.

You’ll have to check the “Yes” button.

And click “Submit.”

The tool tells you that “You can expect your report in less than an hour.”

My report arrived in my inbox 39 minutes after I clicked “submit.”

The email report includes your main score along with each of the recommendations for improvement.

These improvements are also included in the web report itself. (You don’t need to get an emailed report, although it could be helpful.)